From New Twitter Ad System Could Be Its Cash Cow…
The ad system works by @mentioning (tweeting AT you) you things that you might like based on what you actually tweet about.
Like I said, ingenious. It’s a wonderful way to grab your attention, I mean who doesn’t check their @mentions? If users are able to possibly indicate which ‘targeted mentions’ (ads) they find most relevant to them…you’ve got an extremely effective advertising model that’s likely to please even the most hard nosed advertising executives.
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