Naked Pizza is using Twitter in extraordinary ways and it’s working…
The company, which created a Twitter presence about two and a half months ago and has about 4,300 followers, last week said nearly 69 percent of sales generated during a one-day Twitter advertising blitz came from customers drawn in from the site.
Leach posts 1 to 15 times a day and said his company sees a sustained 20 percent of sales dollars from its Twitter presence. Leach recently put up a billboard advertising the company’s Twitter presence and is planning mailings bearing the company’s Twitter contact information instead of a phone number.
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