With FeaturedUsers, any Twitter user can go to the site and sign up to purchase impressions across a network of eighteen different Twitter affiliate applications. You can see the complete list here. The cost to the user is $10 per 1000 impressions (CPM). Each impression is essentially just a banner add that displays the Twitter user’s name, profile, and link to their Twitter account. After PayPal fees, which is how publishers pay, revenues are split 60/40 in favor of the publisher. So far, even with very little press, the site has been busy. They’ve yet to have a time when there weren’t any sales. In fact, they currently have a padding of about 7 days out. As the padding increases, they add another publisher to the mix. Reagan tells us there’s quite a waiting list for that already.
Tags: twitter advertising aot
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